Insights

Field guides for brands on 𝕏

Research and benchmarks compiled for brand teams thinking about creator-led campaigns. We update these as the 2026 cost data moves.

AttributionCase studyAI go-global≈ 6 min

When Does Usage Move After a Launch Campaign?

A new LLM launched on OpenRouter while Tutti ran a creator campaign: usage accelerated 1–2 days after the exposure peak (ρ ≈ 0.86), and cumulative exposure explained usage better than same-day exposure. Three reusable takeaways on evaluation windows, delivery pacing, and attribution boundaries.

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AI go-globalMeasurementAttribution≈ 14 min

The influencer marketing guide for AI teams going global: how results actually get measured

The five most common traps (fake engagement, slow payback, attribution gaps, eroding trust, opaque pricing), a four-layer metrics framework, a ready-to-use settlement rubric, and a pre-collaboration due-diligence checklist — written for AI teams taking their products global.

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