1.34M
Total qualified views
Settled, observed views on compensated content
Client Case Study
AI Creative Writing Workspace · Campaign Results
Tutti ran real X (Twitter) creator campaigns for this anonymized client across 1 campaign. All figures come from platform settlement records and observed post data; creator and brand identities are not shown.
Overall delivery
Views and engagements use settled, observed post data — not estimates.
16K
Total engagements
Likes, replies, reposts, quotes, and bookmarks combined
1.3%
Engagement rate
Engagements ÷ views, excluding anomalous outlier posts
Delivery cadence
Observed final views per post, grouped by publish date (not daily increments); campaign totals appear at right.
Round 1
1.34MPeak: Day 1
Creator profile and delivery mix
Observed creator- and post-level composition; creator identities are not shown.
Creator audience tiers
Tiers use each creator's observed follower count. “Views” is that tier's share of observed views; the creator mix varies by campaign design.
Content category mix
Categories use participating creators' content profiles; profiles cover 43/46 creators. Creators without coverage are excluded from the percentage denominator.
Top-post concentration
44%
Share of observed campaign views from the top 10 posts
Public distribution naturally concentrates in a few top posts, and no single breakout is predictable. A creator network uses scale to make the hit rate more dependable.
Content language mix (by observed views)
Sources: Tutti production settlement records and observed post snapshots. Brand and creator identities are anonymized. Views are observed views on compensated content; engagement rates exclude system-flagged anomalies. Costs and pricing are not shown.