T
AI Model API Gateway
Campaign case study · Tutti
Anonymized case · Brand preview

Client Case Study

AI Model API Gateway · Multi-Campaign Results

Tutti ran real X (Twitter) creator campaigns for this anonymized client across 9 campaigns. This report covers the 5 campaigns with finalized settlement records. All figures come from platform settlement records and observed post data; creator and brand identities are not shown.

Campaigns 9 Engagement period 2025.11 – 2026.06 Creators 375

Overall delivery

Views and engagements use settled, observed post data — not estimates.

8.45M
Total qualified views

Settled, observed views on compensated content

70K
Total engagements

Likes, replies, reposts, quotes, and bookmarks combined

0.7%
Engagement rate

Engagements ÷ views, excluding anomalous outlier posts

Repeat-engagement trust:This client has run 9 campaigns with Tutti. This report covers the 5 with finalized settlement records (2025.11 – 2026.06). Repeat engagement is the clearest endorsement of delivery quality.

External signals and outcomes

Each item identifies its source; third-party data was rechecked against public sources in August 2026.

Platform settlementRound 7 exceeded its delivery target by 55%; the surplus rolled into the next engagement
Publicly verifiable third-party dataProduct Hunt #3 of the day (during the round 4 campaign window)

Campaign breakdown

Each campaign is settled independently; engagement rates use observed post-level data.

RoundStartCampaign theme (anonymized)CreatorsViewsEngagement rate
Round 2 2025.11 AI Model API Gateway (2nd) 39 2.04M 0.5%
Round 3 2025.12 AI Model API Gateway (3rd) 49 1.21M 0.4%
Round 4 2026.02 AI Model API Gateway (4th) 88 2.19M 0.9%
Round 5 2026.04 AI Model API Gateway (5th) 55 1.2M 0.5%
Round 6 2026.05 AI Model API Gateway (6th) 133 1.81M 0.8%

Delivery cadence

Observed final views per post, grouped by publish date (not daily increments); campaign totals appear at right.

Round 2 2.04MPeak: Day 2
Round 3 1.21MPeak: Day 3
Round 4 2.19MPeak: Day 2
Round 5 1.2MPeak: Day 2
Round 6 1.81MPeak: Day 10

Creator profile and delivery mix

Observed creator- and post-level composition; creator identities are not shown.

Creator audience tiers

Top-tier ≥100K3% of views
Mid-tier 10K–100K81% of views
Micro 1K–10K14% of views
Long tail <1K1% of views

Tiers use each creator's observed follower count. “Views” is that tier's share of observed views; the creator mix varies by campaign design.

Content category mix

Technology75%
Business4%
Art & design2%
Lifestyle2%
Education2%
Other12%

Categories use participating creators' content profiles; profiles cover 218/223 creators. Creators without coverage are excluded from the percentage denominator.

Top-post concentration

28%

Share of observed campaign views from the top 10 posts

Public distribution naturally concentrates in a few top posts, and no single breakout is predictable. A creator network uses scale to make the hit rate more dependable.

Sources: Tutti production settlement records and observed post snapshots. Brand and creator identities are anonymized. Views are observed views on compensated content; engagement rates exclude system-flagged anomalies. Costs and pricing are not shown.