T
AI-Native Team & Agent Workspace
Campaign case study · Tutti
Anonymized case · Brand preview

Client Case Study

AI-Native Team & Agent Workspace · Campaign Results

Tutti ran real X (Twitter) creator campaigns for this anonymized client across 1 campaign. All figures come from platform settlement records and observed post data; creator and brand identities are not shown.

Campaigns 1 Engagement period 2026.04 – 2026.04 Creators 62

Overall delivery

Views and engagements use settled, observed post data — not estimates.

1.26M
Total qualified views

Settled, observed views on compensated content

6400
Total engagements

Likes, replies, reposts, quotes, and bookmarks combined

0.6%
Engagement rate

Engagements ÷ views, excluding anomalous outlier posts

External signals and outcomes

Each item identifies its source; third-party data was rechecked against public sources in August 2026.

Publicly verifiable third-party dataProduct Hunt #1 of the day (407 points), reached on day 5 of the campaign window
Brand-reportedApproximately 2,000 new sign-ups

Delivery cadence

Observed final views per post, grouped by publish date (not daily increments); campaign totals appear at right.

Round 1 1.26MPeak: Day 2

Creator profile and delivery mix

Observed creator- and post-level composition; creator identities are not shown.

Creator audience tiers

Top-tier ≥100K4% of views
Mid-tier 10K–100K93% of views
Micro 1K–10K3% of views

Tiers use each creator's observed follower count. “Views” is that tier's share of observed views; the creator mix varies by campaign design.

Content category mix

Technology87%
Business8%
Art & design2%
Education2%
Other2%

Categories use participating creators' content profiles; profiles cover 60/62 creators. Creators without coverage are excluded from the percentage denominator.

Top-post concentration

73%

Share of observed campaign views from the top 10 posts

Public distribution naturally concentrates in a few top posts, and no single breakout is predictable. A creator network uses scale to make the hit rate more dependable.

Sources: Tutti production settlement records and observed post snapshots. Brand and creator identities are anonymized. Views are observed views on compensated content; engagement rates exclude system-flagged anomalies. Costs and pricing are not shown.