4.22M
Total qualified views
Settled, observed views on compensated content
Client Case Study
AI Notes / Memo Tool · Campaign Results
Tutti ran real X (Twitter) creator campaigns for this anonymized client across 1 campaign. All figures come from platform settlement records and observed post data; creator and brand identities are not shown.
Overall delivery
Views and engagements use settled, observed post data — not estimates.
33K
Total engagements
Likes, replies, reposts, quotes, and bookmarks combined
1.0%
Engagement rate
Engagements ÷ views, excluding anomalous outlier posts
External signals and outcomes
Each item identifies its source; third-party data was rechecked against public sources in August 2026.
Platform settlement3M-view target → 4.217M delivered (141%), setting a new brand record
Publicly verifiable third-party dataMonthly website visits: 84K before → 285K during → 827K the following month (third-party traffic estimate)
Publicly verifiable third-party dataOfficial X account: 398 → 3,527 followers, with the campaign window spanning the takeoff
This was an early XBC-era delivery. Overall views follow that campaign's settlement document; cadence and composition charts use observed posts in the database and are not fully comprehensive. Website traffic is a public third-party estimate (AITDK). The Product Hunt launch and funding announcement both occurred more than seven weeks outside the campaign window, so we describe timing without claiming sole attribution.
Delivery cadence
Observed final views per post, grouped by publish date (not daily increments); campaign totals appear at right.
Round 1
4.22MPeak: Day 2
Creator profile and delivery mix
Observed creator- and post-level composition; creator identities are not shown.
Creator audience tiers
Tiers use each creator's observed follower count. “Views” is that tier's share of observed views; the creator mix varies by campaign design.
Content category mix
Categories use participating creators' content profiles; profiles cover 69/69 creators. Creators without coverage are excluded from the percentage denominator.
Top-post concentration
48%
Share of observed campaign views from the top 10 posts
Public distribution naturally concentrates in a few top posts, and no single breakout is predictable. A creator network uses scale to make the hit rate more dependable.
Sources: Tutti production settlement records and observed post snapshots. Brand and creator identities are anonymized. Views are observed views on compensated content; engagement rates exclude system-flagged anomalies. Costs and pricing are not shown.