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AI Visual Thinking Workspace
Campaign case study · Tutti
Anonymized case · Brand preview

Client Case Study

AI Visual Thinking Workspace · Campaign Results

Tutti ran real X (Twitter) creator campaigns for this anonymized client across 1 campaign. All figures come from platform settlement records and observed post data; creator and brand identities are not shown.

Campaigns 1 Engagement period 2025.12 – 2026.01 Creators 40

Overall delivery

Views and engagements use settled, observed post data — not estimates.

1.04M
Total qualified views

Settled, observed views on compensated content

12K
Total engagements

Likes, replies, reposts, quotes, and bookmarks combined

0.9%
Engagement rate

Engagements ÷ views, excluding anomalous outlier posts

External signals and outcomes

Each item identifies its source; third-party data was rechecked against public sources in August 2026.

Publicly verifiable third-party dataProduct Hunt #3 of the day (257 upvotes), launched in the middle of the campaign window

Delivery cadence

Observed final views per post, grouped by publish date (not daily increments); campaign totals appear at right.

Round 1 1.04MPeak: Day 1

Creator profile and delivery mix

Observed creator- and post-level composition; creator identities are not shown.

Creator audience tiers

Top-tier ≥100K0% of views
Mid-tier 10K–100K87% of views
Micro 1K–10K13% of views

Tiers use each creator's observed follower count. “Views” is that tier's share of observed views; the creator mix varies by campaign design.

Content category mix

Technology76%
Business16%
Art & design3%
Health3%
Other3%

Categories use participating creators' content profiles; profiles cover 37/37 creators. Creators without coverage are excluded from the percentage denominator.

Top-post concentration

80%

Share of observed campaign views from the top 10 posts

Public distribution naturally concentrates in a few top posts, and no single breakout is predictable. A creator network uses scale to make the hit rate more dependable.

Sources: Tutti production settlement records and observed post snapshots. Brand and creator identities are anonymized. Views are observed views on compensated content; engagement rates exclude system-flagged anomalies. Costs and pricing are not shown.