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Self-Evolving AI Reasoning System
Campaign case study · Tutti
Anonymized case · Brand preview

Client Case Study

Self-Evolving AI Reasoning System · Multi-Campaign Results

Tutti ran real X (Twitter) creator campaigns for this anonymized client across 2 campaigns. This report covers the 1 campaign with finalized settlement records. All figures come from platform settlement records and observed post data; creator and brand identities are not shown.

Campaigns 2 Engagement period 2026.06 – 2026.07 Creators 498

Overall delivery

Views and engagements use settled, observed post data — not estimates.

1.48M
Total qualified views

Settled, observed views on compensated content

9147
Total engagements

Likes, replies, reposts, quotes, and bookmarks combined

1.0%
Engagement rate

Engagements ÷ views, excluding anomalous outlier posts

Repeat-engagement trust:This client has run 2 campaigns with Tutti. This report covers the 1 with finalized settlement records (2026.06 – 2026.07). Repeat engagement is the clearest endorsement of delivery quality.

Delivery cadence

Observed final views per post, grouped by publish date (not daily increments); campaign totals appear at right.

Round 1 1.48MPeak: Day 9

Creator profile and delivery mix

Observed creator- and post-level composition; creator identities are not shown.

Creator audience tiers

Top-tier ≥100K9% of views
Mid-tier 10K–100K67% of views
Micro 1K–10K24% of views

Tiers use each creator's observed follower count. “Views” is that tier's share of observed views; the creator mix varies by campaign design.

Content category mix

Technology53%
Lifestyle5%
Entertainment4%
Finance3%
Business3%
Other30%

Categories use participating creators' content profiles; profiles cover 176/176 creators. Creators without coverage are excluded from the percentage denominator.

Top-post concentration

39%

Share of observed campaign views from the top 10 posts

Public distribution naturally concentrates in a few top posts, and no single breakout is predictable. A creator network uses scale to make the hit rate more dependable.

Sources: Tutti production settlement records and observed post snapshots. Brand and creator identities are anonymized. Views are observed views on compensated content; engagement rates exclude system-flagged anomalies. Costs and pricing are not shown.