5.34M
Total qualified views
Settled, observed views on compensated content
Client Case Study
Subscription Sharing Marketplace · Multi-Campaign Results
Tutti ran real X (Twitter) creator campaigns for this anonymized client across 2 campaigns. All figures come from platform settlement records and observed post data; creator and brand identities are not shown.
Overall delivery
Views and engagements use settled, observed post data — not estimates.
47K
Total engagements
Likes, replies, reposts, quotes, and bookmarks combined
0.9%
Engagement rate
Engagements ÷ views, excluding anomalous outlier posts
Repeat-engagement trust:This client ran 2 consecutive campaigns with Tutti (2026.01 – 2026.05). Repeat engagement is the clearest endorsement of delivery quality.
Campaign breakdown
Each campaign is settled independently; engagement rates use observed post-level data.
RoundStartCampaign theme (anonymized)CreatorsViewsEngagement rate
Round 1
2026.01
Subscription Sharing Marketplace
48
3.7M
0.9%
Round 2
2026.04
Subscription Sharing Marketplace (2nd)
62
1.64M
0.9%
Delivery cadence
Observed final views per post, grouped by publish date (not daily increments); campaign totals appear at right.
Round 1
3.7MPeak: Day 1
Round 2
1.64MPeak: Day 4
Creator profile and delivery mix
Observed creator- and post-level composition; creator identities are not shown.
Creator audience tiers
Tiers use each creator's observed follower count. “Views” is that tier's share of observed views; the creator mix varies by campaign design.
Content category mix
Categories use participating creators' content profiles; profiles cover 84/85 creators. Creators without coverage are excluded from the percentage denominator.
Top-post concentration
44%
Share of observed campaign views from the top 10 posts
Public distribution naturally concentrates in a few top posts, and no single breakout is predictable. A creator network uses scale to make the hit rate more dependable.
Sources: Tutti production settlement records and observed post snapshots. Brand and creator identities are anonymized. Views are observed views on compensated content; engagement rates exclude system-flagged anomalies. Costs and pricing are not shown.