7.04M
Total qualified views
Settled, observed views on compensated content
Client Case Study
Trillion-Parameter LLM Launch · Multi-Campaign Results
Tutti ran real X (Twitter) creator campaigns for this anonymized client across 4 campaigns. This report covers the 3 campaigns with finalized settlement records. All figures come from platform settlement records and observed post data; creator and brand identities are not shown.
Overall delivery
Views and engagements use settled, observed post data — not estimates.
51K
Total engagements
Likes, replies, reposts, quotes, and bookmarks combined
0.9%
Engagement rate
Engagements ÷ views, excluding anomalous outlier posts
Repeat-engagement trust:This client has run 4 campaigns with Tutti. This report covers the 3 with finalized settlement records (2026.04 – 2026.05). Repeat engagement is the clearest endorsement of delivery quality.
External signals and outcomes
Each item identifies its source; third-party data was rechecked against public sources in August 2026.
Publicly verifiable third-party dataThe model reached #1 on OpenRouter Trending twice during the latest campaign window
The acceleration in third-party platform requests aligns with our concentrated delivery window, with a 1–2 day lag. We do not attribute the platform's traffic growth solely to the campaign.
Campaign breakdown
Each campaign is settled independently; engagement rates use observed post-level data.
RoundStartCampaign theme (anonymized)CreatorsViewsEngagement rate
Round 1
2026.04
LLM Stealth Launch on OpenRouter
94
4.06M
0.7%
Round 2
2026.05
Trillion-Parameter LLM Launch
90
1.76M
1.0%
Round 3
2026.05
Trillion-Parameter LLM Launch (3rd)
107
1.23M
1.2%
Delivery cadence
Observed final views per post, grouped by publish date (not daily increments); campaign totals appear at right.
Round 1
4.06MPeak: Day 1
Round 2
1.76MPeak: Day 4
Round 3
1.23MPeak: Day 4
Creator profile and delivery mix
Observed creator- and post-level composition; creator identities are not shown.
Creator audience tiers
Tiers use each creator's observed follower count. “Views” is that tier's share of observed views; the creator mix varies by campaign design.
Content category mix
Categories use participating creators' content profiles; profiles cover 146/148 creators. Creators without coverage are excluded from the percentage denominator.
Top-post concentration
38%
Share of observed campaign views from the top 10 posts
Public distribution naturally concentrates in a few top posts, and no single breakout is predictable. A creator network uses scale to make the hit rate more dependable.
Sources: Tutti production settlement records and observed post snapshots. Brand and creator identities are anonymized. Views are observed views on compensated content; engagement rates exclude system-flagged anomalies. Costs and pricing are not shown.