Creator-led campaigns on 𝕏

Real people. Real growth.

Vetted creators posting about your product on 𝕏 β€” real reach, visible daily.

What clients say
Subscription Sharing Marketplace (2nd)
Campaign #2
Payout approvals and live campaign data are much smoother and more efficient now. What helped most was the quality of the creator network β€” exposure ramps up fast within a short window. The pacing stayed steady, the launches built on each other, and the guardrails on creator output were managed with real discipline.

1,820 sign-ups and 210 orders over the campaign β€” about 1.8% sign-up conversion

AI Model API Gateway (5th)
Campaign #5
The breadth of creator types β€” and how fast they respond β€” lets us jump on trending topics quickly. Since the platform launched, collaboration has become far more organized.

Now on their 5th consecutive campaign

AI-Native Team & Agent Workspace
Communication with creators was smooth, the process was easy, the publishing cadence made sense β€” and the team stayed flexible, helping us climb the Product Hunt board.

About 2,000 new sign-ups from a single campaign, and a Product Hunt #1-of-the-day finish

AI Voice Input Tool
Your campaign drove the best follower growth of any placement we've bought. Genuinely a pleasure to work with β€” thank you.
Global Cloud & VPS Provider
These few days working with the creators taught us a huge amount. We can feel the market warming up, and we're getting real user feedback for the first time.
AI Writing & Research Workspace
The creators were relentless β€” we hit the target days early. Hoping this becomes a long-term partnership.

Nov 2025

Stablecoin Payments Infrastructure
This made a real difference to our launch.

Oct 2025

Cloud Phone Platform
Thank you all β€” worth the wait. Looking forward to the next one; we have a lot in the pipeline already.

Jun 2026

AI Prediction & Verification Platform
We still need your team behind us β€” you're the top experts on 𝕏.

May 2026

Open-source Multi-agent Framework
Your campaigns look really well run β€” we'd like to try one ourselves.

Oct 2025

Quotes are brands' own words, from post-campaign surveys and shared campaign groups; conversion figures are self-reported. Anonymized at their request.

The four questions brands keep asking us

All fair questions. Here are the straight answers.

β€œWho are the creators? Can we see them before we commit?”

You should vet us first. We share the creator-pool assessment and real case results β€” pool composition, reach tiers, screening rejection rate, repeat clients β€” before you spend.

β€œLast time the numbers looked great. Growth never came.”

Because inflated engagement doesn't grow anything. Tutti runs real creators only, with content quality management on every post before it goes live. We screen for real audiences, original content and healthy engagement β€” only about one in ten creator applications makes it in.

β€œWhat actually counts at settlement?”

Agreed before launch. Settlement counts real, effective reach only β€” the standard is written into the plan, with daily reporting and per-post detail. No black-box totals.

β€œIs this creator's quote fair β€” or am I overpaying?”

We price creators from historical performance β€” real engagement, effective reach, conversion track record β€” not follower-count asking prices. You negotiate with data, not guesswork.

How it works

Three steps, no black box.

01
Tell us the launch

Share the product, the timing, and the audience you want to reach. We'll come back with an honest read on whether it's a fit.

02
We activate vetted creators

Real Builders and Creators draft posts on 𝕏. Every draft is reviewed against your brand guardrails before it goes live.

03
You watch it ship

Reach, engagement, and every contributing creator are monitored in real time β€” every post refreshed hourly β€” momentum you can watch build, not a number you get at the end.

Inside the dashboard

See exactly what a campaign looks like.

01
Campaign dashboard

Reach, engagement, and delivery for the whole campaign β€” monitored in real time, refreshed hourly. From the current draft pace, we project each curve forward to your target: solid lines are what shipped, dashed lines and the shaded band are where it lands, down to the estimated date you hit 1M.

02
Creator history

Every creator's historical performance and credibility across campaigns β€” pass rate, engagement, and rating in one place, for full transparency before you work with them.

03
Per-post detail

Open any post for its full trend β€” effective exposure, likes, replies, and reposts over time, hour by hour for the first 72 hours.

Platform to date

The reach we can put behind a launch β€” all from real creators we've activated on real campaigns.

Network growth
31.5M
Tutti Network Followers
Jun 18 – Aug 17
70.4M
Calibrated impressions
Real impressions delivered across every Tutti campaign.
927K
Engagements
Likes, replies, quotes, reposts, and bookmarks produced for partner brands.
7,137
Registered creators
Real Builders and Creators activated across Tutti campaigns.
1,682
Posts shipped
Original threads plus replies, quotes, and reposts shipped across all completed campaigns.
26
Brands served
Brands that have launched at least one campaign on Tutti.

How we protect the outcome

The practices that keep reported numbers honest and keep your brand on-message.

Real Builders & Creators only

Everyone posting for your product is a vetted Builder or Creator we activate by hand. No purchased engagement, no agency markup β€” just the cohort doing the work.

Integrity monitored end to end

We keep verifying every participant β€” and every number β€” from launch through wrap-up. Participation that doesn't meet the bar is removed, and traffic from questionable sources is never counted toward your reach or engagement β€” so every figure you see holds up under scrutiny.

Real-time monitoring

Every published post is re-measured hourly β€” an hour-by-hour curve for the first 72 hours, then a daily trend for the whole run. You read momentum as it happens instead of waiting for a final report.

Content quality management

Every draft is reviewed against your brand guardrails before it goes live. Off-brand drafts are sent back, not published. Our review AI learns your requirements from each round of feedback you give, so later drafts arrive closer to what you asked for.

Creator trust, built over time

Every creator carries a record across campaigns β€” pass rate, engagement, your own rating. The ones that prove reliable get activated on more of your work, and you see the full history before you work with anyone.

Transparent contributor ledger

You can see which creator drove which post, reach, and engagement β€” no black-box aggregate numbers.

Where Tutti sits in the organic creator market

We pay the same kind of creators every brand wants to work with β€” but at a fraction of the going CPM for sponsored creator content. And the engagement comes with the impression, not as a paid add-on.

In plain terms: you're paying for the same kind of real creators and the same real engagement as everywhere else β€” at a fraction of the standard rate, with replies and reposts included, not billed on top.

$8–$14
Effective CPM*
Below the floor of every other major organic creator format.
~$0.85
Blended CPE
Per like, reply, quote, or repost β€” sits in the Micro-creator band ($0.50–$2.00).

* Effective exposure: through quality management we strip out inflated traffic for brands β€” what remains after that filtering is the exposure we price and deliver against.

Organic creator content Β· CPM by platform (2026)
USD per 1,000 impressions
𝕏 Β· sponsored tweet
Tech / AI creator post Β· KOL-priced
$30–$80
YouTube Β· dedicated video
Mid-tier creator sponsorship
$50–$75
Instagram Β· Carousel
Sponsored creator post
$20–$50
Instagram Β· Reels
Sponsored creator video
$15–$45
YouTube Β· mid-roll
Integrated mention Β· long-form
$15–$35
Instagram Β· Stories
Sponsored creator post
$10–$25
TikTok Β· creator video
Sponsored short video
$7–$25
Tutti Β· 𝕏 creator content
Tutti
Vetted Builders & Creators Β· engagement included
$8–$14
LinkedIn SaaS-niche creator posts (~$160 CPM) and B2B FinTech / Crypto (~$430 CPM) sit far above this chart and are omitted for scale.
CPM benchmarks compiled from Influencer Marketing Hub, AWISEE, InfluenceFlow, Hootsuite, Meltwater, Stan.store, Social Rails 2026 reports. Industry CPM = impressions only. Tutti's CPM includes impressions, likes, replies, quotes, and reposts.
Cost per engagement Β· by creator tier (2026)
USD per like, reply, quote, or repost

CPM tells you what you paid for attention. CPE tells you what you paid for someone to actually react. Tutti's blended CPE sits inside the Micro band β€” the most cost-efficient tier in the 2026 benchmarks.

Nano creators
1K–10K followers
$0.10–$0.50
Tutti (blended)
Across all completed campaigns
$0.50–$1.20
Micro creators
10K–100K followers
$0.50–$2.00
Macro creators
500K+ followers
$2.00–$5.00
CPE bands sourced from InfluenceFlow 2026 cross-platform benchmarks. Tutti's blended CPE is derived from the $8–$14 effective CPM and the engagement rate across completed campaigns.

What these numbers don't promise

Every campaign is shaped by product, timing, and story. The benchmarks above are what we've consistently delivered, but we won't pre-commit to a specific reach number before understanding your launch. If a campaign isn't a good fit, we'll tell you on the intake call rather than take it on.

Let's talk about your next launch.

Tell us about the product, the window, and the audience. We'll come back with an honest read on whether Tutti is the right lever.