Campaign Results

What to expect when you run a campaign with Tutti.

A short, honest look at how recent campaigns have performed — the shape of the work, the reach we deliver, and the guardrails we keep in place. Every view, like, and reply below comes from real Builders and Creators. Numbers are from completed campaigns in the last quarter; brand names are anonymized.

Real Builders & Creators, every post human-reviewed
Platform to date
6.7M
Audience reach
Combined follower count across all creators registered on Tutti.
39.8M
Calibrated impressions
Real impressions delivered across every Tutti campaign.
755K
Engagements
Likes, replies, quotes, reposts, and bookmarks produced for partner brands.
822
Registered creators
Real Builders and Creators activated across Tutti campaigns.
948
Posts shipped
Original threads plus replies, quotes, and reposts shipped across all completed campaigns.
20
Brands served
Brands that have launched at least one campaign on Tutti.

Three recent campaigns

Different product categories, different shapes. Same delivery discipline.

Browse full case database →Anonymized — identifying details omitted on purpose.
Brand G
14-day run
AI subscription aggregator
Creators activated
65
Posts produced
1,305
Impression target
3.0M
Impressions delivered
4.1M
Against target
137%

Amplification-heavy shape: 91% of posts were replies and quotes, creating sustained long-tail visibility rather than a single burst.

Brand Z
15-day run
Multi-model AI gateway
Creators activated
88
Posts produced
1,311
Impression target
2.0M
Impressions delivered
2.6M
Against target
130%

Timed to a new-model launch window. Creator activation started within 24 hours of the product announcement.

Brand V
15-day run
AI visual creation tool
Creators activated
57
Posts produced
559
Impression target
300K
Impressions delivered
334K
Against target
111%

Lean footprint with a tighter creator set — a good shape for early validation before scaling spend.

Where Tutti sits in the organic creator market

We pay the same kind of creators every brand wants to work with — but at a fraction of the going CPM for sponsored creator content. And the engagement comes with the impression, not as a paid add-on.

$8–$14
Effective CPM
Below the floor of every other major organic creator format.
~$0.85
Blended CPE
Per like, reply, quote, or repost — sits in the Micro-creator band ($0.50–$2.00).
Organic creator content · CPM by platform (2026)
USD per 1,000 impressions
𝕏 · sponsored tweet
Tech / AI creator post · KOL-priced
$30–$80
YouTube · dedicated video
Mid-tier creator sponsorship
$50–$75
Instagram · Carousel
Sponsored creator post
$20–$50
Instagram · Reels
Sponsored creator video
$15–$45
YouTube · mid-roll
Integrated mention · long-form
$15–$35
Instagram · Stories
Sponsored creator post
$10–$25
TikTok · creator video
Sponsored short video
$7–$25
Tutti · 𝕏 creator content
Tutti
Vetted Builders & Creators · engagement included
$8–$14
LinkedIn SaaS-niche creator posts (~$160 CPM) and B2B FinTech / Crypto (~$430 CPM) sit far above this chart and are omitted for scale.
CPM benchmarks compiled from Influencer Marketing Hub, AWISEE, InfluenceFlow, Hootsuite, Meltwater, Stan.store, Social Rails 2026 reports. Industry CPM = impressions only. Tutti's CPM includes impressions, likes, replies, quotes, and reposts.
Cost per engagement · by creator tier (2026)
USD per like, reply, quote, or repost

CPM tells you what you paid for attention. CPE tells you what you paid for someone to actually react. Tutti's blended CPE sits inside the Micro band — the most cost-efficient tier in the 2026 benchmarks.

Nano creators
1K–10K followers
$0.10–$0.50
Tutti (blended)
Across all completed campaigns
$0.50–$1.20
Micro creators
10K–100K followers
$0.50–$2.00
Macro creators
500K+ followers
$2.00–$5.00
CPE bands sourced from InfluenceFlow 2026 cross-platform benchmarks. Tutti's blended CPE is derived from the $8–$14 effective CPM and the ~1.2% engagement rate across completed campaigns.

How we protect the outcome

The practices that keep reported numbers honest and keep your brand on-message.

Real Builders & Creators only

Every view, like, reply, and repost comes from vetted Builders and Creators we activate by hand. No purchased engagement, no agency markup — just the cohort doing the work.

Daily snapshots

Campaign performance is stored as daily snapshots so you can watch momentum build instead of waiting for a final report.

Human-reviewed posts

Every draft is reviewed against your brand guardrails before it goes live. Off-brand drafts are sent back, not published.

Transparent contributor ledger

You can see which creator drove which post, reach, and engagement — no black-box aggregate numbers.

What these numbers don't promise

Every campaign is shaped by product, timing, and story. The benchmarks above are what we've consistently delivered, but we won't pre-commit to a specific reach number before understanding your launch. If a campaign isn't a good fit, we'll tell you on the intake call rather than take it on.

Think your next launch fits this shape?

Tell us about the product, the window, and the audience. We'll come back with an honest read on whether Tutti is the right lever.