What Tutti does

Creator-led campaigns on 𝕏, for brands going global.

Vetted creators posting about your product. Real reach, reported every day β€” starting on 𝕏.

Real Builders & Creators, every post human-reviewed
See recent results ↓
How it works

Three steps, no black box.

01
Tell us the launch

Share the product, the timing, and the audience you want to reach. We'll come back with an honest read on whether it's a fit.

02
We activate vetted creators

Real Builders and Creators draft posts on 𝕏. Every draft is reviewed against your brand guardrails before it goes live.

03
You watch it ship

Reach, engagement, and every contributing creator are reported as daily snapshots β€” momentum you can watch build, not a number you get at the end.

Inside the dashboard

See exactly what a campaign looks like.

Campaign dashboard

Reach, engagement, and delivery for the whole campaign β€” updated as daily snapshots.

Creator history

Every creator's track record across campaigns β€” pass rate, engagement, and rating in one place.

Per-post detail

Open any post for its full daily trend β€” views, likes, replies, and reposts over time.

Platform to date

The reach we can put behind a launch β€” all from real creators we've activated on real campaigns.

Network growth
17.8M
Tutti Network FollowersSum of each creator's follower count at the time they joined Tutti, accumulated day by day. Not a live, real-time total.
May 8 – Jul 2
54.2M
Calibrated impressions
Real impressions delivered across every Tutti campaign.
851K
Engagements
Likes, replies, quotes, reposts, and bookmarks produced for partner brands.
2,747
Registered creators
Real Builders and Creators activated across Tutti campaigns.
1,377
Posts shipped
Original threads plus replies, quotes, and reposts shipped across all completed campaigns.
24
Brands served
Brands that have launched at least one campaign on Tutti.

Three recent campaigns

Different products, different plays β€” an amplification push, a workflow-story build, a conversion run. Same delivery discipline. Your launch probably maps to one of these shapes.

Browse full case database β†’
Brand G
14-day run
The amplification play
AI subscription aggregator
Creators activated
65
Posts produced
1,305
Impression target
3.0M
Impressions delivered
4.1M
Against target
137%
Outcome
Renewed through Round 7

Amplification-heavy shape: 91% of posts were replies and quotes, creating sustained long-tail visibility rather than a single burst.

Brand Z
15-day run
The workflow-story build
AI-native team workspace
Creators activated
88
Posts produced
1,311
Impression target
2.0M
Impressions delivered
2.6M
Against target
130%
Outcome
2,000+ signups Β· Product Hunt boost

An AI-native team workspace: posts centered on real collaboration workflows, with replies accumulating into reusable onboarding guides.

Brand V
14-day run
The conversion play
Shared subscription
Creators activated
102
Posts produced
1,540
Impression target
3.5M
Impressions delivered
4.5M
Against target
129%
Outcome
17K new sign-ups

A high-conversion acquisition play: a save-money narrative that turned replies straight into sign-up traffic.

Anonymized β€” identifying details omitted on purpose.

How we protect the outcome

The practices that keep reported numbers honest and keep your brand on-message.

Real Builders & Creators only

Every view, like, reply, and repost comes from vetted Builders and Creators we activate by hand. No purchased engagement, no agency markup β€” just the cohort doing the work.

Daily snapshots

Campaign performance is stored as daily snapshots so you can watch momentum build instead of waiting for a final report.

Human-reviewed posts

Every draft is reviewed against your brand guardrails before it goes live. Off-brand drafts are sent back, not published.

Transparent contributor ledger

You can see which creator drove which post, reach, and engagement β€” no black-box aggregate numbers.

Where Tutti sits in the organic creator market

We pay the same kind of creators every brand wants to work with β€” but at a fraction of the going CPM for sponsored creator content. And the engagement comes with the impression, not as a paid add-on.

In plain terms: you're paying for the same kind of real creators and the same real engagement as everywhere else β€” at a fraction of the standard rate, with replies and reposts included, not billed on top.

$8–$14
Effective CPM
Below the floor of every other major organic creator format.
~$0.85
Blended CPE
Per like, reply, quote, or repost β€” sits in the Micro-creator band ($0.50–$2.00).
Organic creator content Β· CPM by platform (2026)
USD per 1,000 impressions
𝕏 Β· sponsored tweet
Tech / AI creator post Β· KOL-priced
$30–$80
YouTube Β· dedicated video
Mid-tier creator sponsorship
$50–$75
Instagram Β· Carousel
Sponsored creator post
$20–$50
Instagram Β· Reels
Sponsored creator video
$15–$45
YouTube Β· mid-roll
Integrated mention Β· long-form
$15–$35
Instagram Β· Stories
Sponsored creator post
$10–$25
TikTok Β· creator video
Sponsored short video
$7–$25
Tutti Β· 𝕏 creator content
Tutti
Vetted Builders & Creators Β· engagement included
$8–$14
LinkedIn SaaS-niche creator posts (~$160 CPM) and B2B FinTech / Crypto (~$430 CPM) sit far above this chart and are omitted for scale.
CPM benchmarks compiled from Influencer Marketing Hub, AWISEE, InfluenceFlow, Hootsuite, Meltwater, Stan.store, Social Rails 2026 reports. Industry CPM = impressions only. Tutti's CPM includes impressions, likes, replies, quotes, and reposts.
Cost per engagement Β· by creator tier (2026)
USD per like, reply, quote, or repost

CPM tells you what you paid for attention. CPE tells you what you paid for someone to actually react. Tutti's blended CPE sits inside the Micro band β€” the most cost-efficient tier in the 2026 benchmarks.

Nano creators
1K–10K followers
$0.10–$0.50
Tutti (blended)
Across all completed campaigns
$0.50–$1.20
Micro creators
10K–100K followers
$0.50–$2.00
Macro creators
500K+ followers
$2.00–$5.00
CPE bands sourced from InfluenceFlow 2026 cross-platform benchmarks. Tutti's blended CPE is derived from the $8–$14 effective CPM and the ~1.2% engagement rate across completed campaigns.

What these numbers don't promise

Every campaign is shaped by product, timing, and story. The benchmarks above are what we've consistently delivered, but we won't pre-commit to a specific reach number before understanding your launch. If a campaign isn't a good fit, we'll tell you on the intake call rather than take it on.

Think your next launch fits one of these shapes?

Tell us about the product, the window, and the audience. We'll come back with an honest read on whether Tutti is the right lever.